Recently, we have developed a stylish, contemporary web application for one our clients. We overhauled the design with their new corporate identity and created the website to have a distinct purpose. Their previous application was struggling to generate interest online as the site was failing to outline a clear end goal for the user. As a result, we developed the new site with strategy focused on quote generation.
The new strategy focused on clear CTAs for users to create a quote. Clear buttons were dispersed across all pages to link to quote and contact forms. Therefore, users understand the purpose of the website and are more likely to reach the end goal.