Engaging email campaigns for lead generation

One of our clients specialises in supplying a vast range of branded promotional merchandise, calendars and diaries to varying sectors. Recently, they have extended their product range to supply branded face masks and other COVID-19 related equipment, clothing and sanitiser.

In September, coordinated email campaigns for the new line of products, the campaign focused on re-engaging with business partners from their existing customer data and subscriber list. We’ve worked with email for over 10 years, creating email campaigns has changed an awful lot in that time but that doesn’t mean you can’t get started from the ground up working with email to the benefit of your digital marketing strategy.

We’ve seen the campaigns success in creating visibility for the new range of products and crucially create enquiries and opportunities the sales team can use to generate new business.

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