Work on your brand to creatively take it to the next level. Continually, sometimes painstakingly, maintain engaging asset libraries so your team can take that brand and launch it to places you always hoped it would go. It’s no flash in the pan, you get out of branding what you put in.

The devil is in the detail, take an honest look and set in stone what it is by way of event, video, images, fonts, layout variations, use all the options available to you at will. But, be strategic, prioritize and let the ideas you want them to portray take flight. If you maintain this ethos, continually reinventing your brand as a result will always be a pleasure, you’ll have the clarity to keep energising and refocusing it, your team and your marketing over and over again.